THE ROLE OF RETAILER IN THE DISTRIBUTION OF CONSUMER GOODS (A CASE STUDY OF BENDEL SUPERMARKET, AUCHI)
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
Abstract
This research work titled the role of retailers in the distribution of consumer goods is to determine the crucial function of retailers. Also to determine the possibility of eliminating functions. Several research methods were used in gathering and analyzing data. But two main methods primary and secondary sources were used, books, journals, periodicals and magazines were mainly constructed. This was to have broad knowledge of distribution and the function of retailers. Questionnaire and personal interview were equally very useful. From our findings, we discovered that the role of retailers is important that it cannot be eliminated, it is said that you can eliminate their functions. Of course, we cannot enumerate all the findings here. Based on our findings, through analysis and testing of hypothesis some recommendations were preferred. One of such recommendations is that the government and producers should always evaluate and control the retailers in other to forestall two much influence and control on the part of the retailer.
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